Farm fresh food at your doorstep
Farm fresh food at your doorstep
Farm fresh food at your doorstep
Harvest
Harvest
My Role:
Founding Designer
Year:
2020 - 2021
Harvest is a farmer-friendly delivery service that lets Angelenos order farmer’s market produce right to their door, quickly and sustainably. This was my college senior thesis and I worked with a team of 3 talented people handling business and marketing along with 4 engineers to ship an MVP by the end of the year.
Harvest is a farmer-friendly delivery service that lets Angelenos order farmer’s market produce right to their door, quickly and sustainably. This was my college senior thesis and I worked with a team of 3 talented people handling business and marketing along with 4 engineers to ship an MVP by the end of the year.
Delivery App
Delivery App
Delivery App
There are quite a few delivery apps on the market so the idea was not to reinvent the wheel, but to rely on established patterns. Users can easily explore different markets and vendors, placing orders for immediate delivery or scheduling them for a later time.
There are quite a few delivery apps on the market so the idea was not to reinvent the wheel, but to rely on established patterns. Users can easily explore different markets and vendors, placing orders for immediate delivery or scheduling them for a later time.



Website
Website
Website
We expanded beyond the delivery app by creating a website that connected users with local farmers markets and offered detailed farm profiles. We also introduced a monthly subscription box featuring produce from a highlighted farm, with Silverlake Market as one of our initial partners.
We expanded beyond the delivery app by creating a website that connected users with local farmers markets and offered detailed farm profiles. We also introduced a monthly subscription box featuring produce from a highlighted farm, with Silverlake Market as one of our initial partners.



Key Takeaways
Key Takeaways
Key Takeaways
Having a year to focus solely on an idea and build a business from the ground up was an invaluable experience. This was my first real introduction to entrepreneurship and designing something 0-1. Before Harvest I was usually a solo designer, but I learned it really is a team sport, and relying on both the input and support of team members is essential to building something you can be proud of.
Having a year to focus solely on an idea and build a business from the ground up was an invaluable experience. This was my first real introduction to entrepreneurship and designing something 0-1. Before Harvest I was usually a solo designer, but I learned it really is a team sport, and relying on both the input and support of team members is essential to building something you can be proud of.
© Handy Culver 2024
© Handy Culver 2024
© Handy Culver 2024